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アイテム
デジタル販売促進ツールによる戦略的ビジネスの可能性
https://wako.repo.nii.ac.jp/records/4963
https://wako.repo.nii.ac.jp/records/49635c207f95-4b83-4446-9332-5224fbbac9c2
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
wk5423-10.pdf (941.0 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-10-06 | |||||
| タイトル | ||||||
| タイトル | デジタル販売促進ツールによる戦略的ビジネスの可能性 | |||||
| タイトル | ||||||
| タイトル | Potentials of Strategic Business on Digital Sales Promotion Tools | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | IoT | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | サービスデザイン | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | リフォーム | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | CG | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | BtoU | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
當間, 政義
× 當間, 政義 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The aim of this paper is to explore the formulation of a venture company's business in its start-up phase. The target company for this interview survey is rec recreaxon （Representative Director: Mr. Takuya KUROSU）. The company had designed a service business that intervened between the sales representative side and the customer side with digitized images of buildings to serve as a sales promotion tool in the remodeling business. The advantage of this service is that customers who receive this service can easily depict the image provided by the sales representative, and it is difficult to create a gap between the pre-image and the post-image. In the existing "remodeling market," the venture company designing the new service has clearly come up with the idea that the business is provided by its own sales representatives, not by the company itself or its customers. | |||||
| 書誌情報 |
和光経済 en : Wako Keizai 巻 55, 号 1, p. 41-47, 発行日 2022-08 |
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| 出版者 | ||||||
| 出版者 | 和光大学社会経済研究所 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 02865866 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN00258120 | |||||
| フォーマット | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
