{"created":"2023-06-19T07:11:26.001396+00:00","id":3813,"links":{},"metadata":{"_buckets":{"deposit":"86edb974-2ede-41a4-8cd0-a04bc36222fd"},"_deposit":{"created_by":3,"id":"3813","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3813"},"status":"published"},"_oai":{"id":"oai:wako.repo.nii.ac.jp:00003813","sets":["66:127"]},"author_link":["4781","4780"],"item_27_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"97","bibliographicPageStart":"65","bibliographicVolumeNumber":"47","bibliographic_titles":[{"bibliographic_title":"和光経済"},{"bibliographic_title":"Wako Keizai","bibliographic_titleLang":"en"}]}]},"item_27_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_27_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This paper is the study on the planning methodolgy of a new product concept. This study proposes the planning methodology of the application to the business by the marketing pyramid structure（mPS）method. It is verified to be able to plan the hypothesis of a promising product concept by using this method for women’s cup noodles. In addition, we show the effectiveness of this planning methodology from the study results.","subitem_description_type":"Abstract"}]},"item_27_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"和光大学社会経済研究所"}]},"item_27_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00258120","subitem_source_identifier_type":"NCID"}]},"item_27_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02865866","subitem_source_identifier_type":"ISSN"}]},"item_27_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"丸山, 一彦"}],"nameIdentifiers":[{"nameIdentifier":"4780","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Maruyama, Kazuhiko","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"4781","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-03-13"}],"displaytype":"detail","filename":"wk201501-06.pdf","filesize":[{"value":"3.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"wk201501-06.pdf","url":"https://wako.repo.nii.ac.jp/record/3813/files/wk201501-06.pdf"},"version_id":"f62e7363-78bf-4a9e-9079-36711e0a273e"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"女性向けカップラーメン市場","subitem_subject_scheme":"Other"},{"subitem_subject":"仮説構築方法","subitem_subject_scheme":"Other"},{"subitem_subject":"mPSメソッド","subitem_subject_scheme":"Other"},{"subitem_subject":"新商品企画","subitem_subject_scheme":"Other"},{"subitem_subject":"戦略的マーケティング","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"女性心理を導出した有望新商品コンセプト構築に関する研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"女性心理を導出した有望新商品コンセプト構築に関する研究"},{"subitem_title":"A Study on the Planning Methodology of Promising New Product Concept that Derived the Female Psychology","subitem_title_language":"en"}]},"item_type_id":"27","owner":"3","path":["127"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-03-13"},"publish_date":"2015-03-13","publish_status":"0","recid":"3813","relation_version_is_last":true,"title":["女性心理を導出した有望新商品コンセプト構築に関する研究"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-19T07:45:49.918677+00:00"}