@article{oai:wako.repo.nii.ac.jp:00003813,
 author = {丸山, 一彦 and Maruyama, Kazuhiko},
 issue = {2},
 journal = {和光経済, Wako Keizai},
 month = {Jan},
 note = {application/pdf, This paper is the study on the planning methodolgy of a new product concept. This study proposes the planning methodology of the application to the business by the marketing pyramid structure（mPS）method. It is verified to be able to plan the hypothesis of a promising product concept by using this method for women’s cup noodles. In addition, we show the effectiveness of this planning methodology from the study results.},
 pages = {65--97},
 title = {女性心理を導出した有望新商品コンセプト構築に関する研究},
 volume = {47},
 year = {2015}
}